| MISSION |
We see a business world that fully
understands their role in the
multicultural world. It is a world that
recognizes the impact that culture
plays in what we purchase and how
we individually contribute to work
teams.
It is a world where retailers and
service providers acknowledge the
differences in culture and how those
differences effect the way we market
our wares. It is a world where
employees mirror the community in
which they do business.
In short, the world of the MBC is one
where differences are fully embraced
and appreciated.
understands their role in the
multicultural world. It is a world that
recognizes the impact that culture
plays in what we purchase and how
we individually contribute to work
teams.
It is a world where retailers and
service providers acknowledge the
differences in culture and how those
differences effect the way we market
our wares. It is a world where
employees mirror the community in
which they do business.
In short, the world of the MBC is one
where differences are fully embraced
and appreciated.
In 2005, while working on a marketing research project for a cultural magazine,
reporters were asked to visit the Detroit International Auto Show. Their mission
was to discover how car companies market to specific cultures. As if on a script,
each respondent said basically the same thing, "We build and market our cars for
all people."
The reality is that cultures are different. It is unrealistic to think that all customers
are the same or that they draw the same conclusion from the same ad. Successful
commerce is based on presenting customers with products and services specific
to their needs. Marketing messages should be delivered to groups in such a way
that the message the company wants to deliver is the message that ultimately
resonates with the customer.
The same holds true within the workplace. Payrolls may have become more
diverse over the years, but the rewards of diversity and inclusion are not being
maximized.
MBC Global is your partner when it comes to connecting the many cultures that
flavor the world.
Whether ethnic, generational, regional, economic, or 20 other categories of
culture, we are ready to help you connect to the cultures of your employees,
suppliers, customers, and international marketplace.
reporters were asked to visit the Detroit International Auto Show. Their mission
was to discover how car companies market to specific cultures. As if on a script,
each respondent said basically the same thing, "We build and market our cars for
all people."
The reality is that cultures are different. It is unrealistic to think that all customers
are the same or that they draw the same conclusion from the same ad. Successful
commerce is based on presenting customers with products and services specific
to their needs. Marketing messages should be delivered to groups in such a way
that the message the company wants to deliver is the message that ultimately
resonates with the customer.
The same holds true within the workplace. Payrolls may have become more
diverse over the years, but the rewards of diversity and inclusion are not being
maximized.
MBC Global is your partner when it comes to connecting the many cultures that
flavor the world.
Whether ethnic, generational, regional, economic, or 20 other categories of
culture, we are ready to help you connect to the cultures of your employees,
suppliers, customers, and international marketplace.
| ABOUT MBC GLOBAL |
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| For Fun and Education Cultural Bridges - Information about cultural categories Cultural Faux Pas - Learn from the mistakes of others Culture Quizzes - test your cultural knowledge |
| © 2010 Max Impact Corporation PO Box 70233, Rochester Hills, MI 48307, USA |
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The MBC exists to create a business
world with minds opened to
appreciate the unique needs, wants,
and desires of diverse customers and
employees.
world with minds opened to
appreciate the unique needs, wants,
and desires of diverse customers and
employees.
| VISION |
